Our Story

We launched our first e-commerce site in 2017, hustled hard and were able to open our own boutique in the heart of downtown in the summer of 2019 - a dream come true.

Our mission is simple. To offer cool, casual, inclusive apparel without sacrificing quality, comfort or affordability. Everything is designed, printed, pressed & packaged in-house.

In late 2020, we expanded our in-house screen printing operations including on-demand printing for small businesses, large corporations and everything in between. All of our branded apparel is proudly printed & pressed by us since 2017.  

We consider ourselves incredibly lucky to partner with many women-owned small businesses - locally and internationally. We also pride ourselves on giving back to the community that supports us.

With our store expansion, we've curated a number of iconic, Canadian brands — both small and large and we're excited to offer something different (and size inclusive) to the people of Ottawa and beyond.